Our History
A passion for cars has always been in our DNA . The group was founded in 1985 with the goal of distributing and selling cars from various brands.
Between the late 1990s and the early 2000s, DR Automobiles Groupe marketed all passenger car brands on the market, from supercars to city cars. It thus established itself in the automotive sector as one of Europe’s largest multi-brand dealers.
The DR Sportequipe racing team, along with its team of expert mechanics and engineers, has competed in international races, racking up more than 200 victories. It has won the Ferrari Challenge and several Grand Prix races in the GT Italia championship.
The DR brand was born out of extensive commercial and technical expertise. It made its debut in 2006 with its first vehicle, the DR 5. The First Italian SUV , designed to offer consumers a new type of car, featuring spacious and comfortable interiors and a full range of standard features at a price accessible to everyone. Over the years, several models have been produced, including SUVs, city cars, and compact cars, all equipped with the Thermohybrid system—a gasoline/LPG bifuel system.
In 2020, DR Automobiles Groupe introduced the EVO brand alongside the DR brand, created to meet the needs of a broad market segment. This low-price line was specifically designed for customers seeking greater affordability and efficiency without compromising on quality, comfort, and cutting-edge technology. This led to the launch of the group’s first fully electric car, the EVO 3.
Starting in 2022, SPORTEQUIPE will be launched—a new brand created with the strategic goal of expanding the product lineup and targeting the highest-end market segments. SPORTEQUIPE offers a range of cars with eye-catching designs, ideal for those who enjoy sports such as golf, skiing, and sailing, or for those who love to travel.
ICH‑X was founded within the DR Automobiles Groupe to offer authentic, rugged off-road vehicles with a distinctive style. It debuted with the K2, inspired by classic off-road design, and has evolved with the K3: power, technology, and premium comfort for every type of terrain. ICH‑X is the brand designed for those seekingadventure without compromising on style and innovation.
In 2024, Tiger—a new brand that redefines the SUV concept—joins the DR Automobiles group. With a bold and modern design, the Tiger Six combines racing heritage with cutting-edge technology. Equipped with high-performance engines and sustainable options such as LPG, the Tiger Six offers a dynamic, responsive driving experience in tune with the mobility needs of the future. An SUV designed for those seeking the perfect balance between sportiness and sophistication, ready to conquer the global market.
The DR Group is making its debut in the electric quadricycle segment with Birba, the ideal solution for navigating city traffic with agility and comfort. With a range of approximately 182 km and a 700-liter trunk, it’s perfect for both work and leisure. Standard features include a color LCD instrument panel, Bluetooth, DAB+ radio, and a camera with parking sensors, making Birba the perfect companion for smart, versatile, and sustainable mobility.
Also in 2025, DR Automobiles Groupe is expanding its product lineup with KATAY, the new brand dedicated to commercial vehicles. Designed to meet the practical needs of businesses and professionals, KATAY introduces a new concept to the world of commercial vehicles: the Work Utility Vehicle. A practical solution to the challenges of professional mobility.
